I have worked on various portions of the DirecTV Now experience, ranging from new explorative ad units, recording pathways and icons, mobile guide experiences, mobile sport experiences and more. I've also been heavily involved in the research of participants and how they interact and perceive their DirecTV Now experience, running over 6 studies encompassing lab testing of prototypes, pre-screening surveys, competitive analysis.
Common Info User Experience & Design
Video Player Channel Tray
Explorative Ad Unit Designs
Mobile Team Page Designs
Research
2. Uprise App with TV App Companion
Uprise is a mobile app made for Revolt TV. It is essentially the Tinder for music videos. Users swipe left or right to dislike or like, respectively, the music videos that play in their feed. With this tool, users can share and curate their favorite music videos. The below assets show how the project, which was backed by research, started with wireframes and grew to a modularly built design with Atomic Design principles. Lastly, to take this app up a notch, we made a TV companion app that allows users to watch these music videos on the TV, but still use the app to vote and share for a seamless and integrated experience.
Designs
Definitions
Wireframes
Research
3. Revolt Now App
Revolt TV wanted to own a digital property in which they could directly send users push notifications for exclusive Revolt content and breaking news in the music scene. In addition to driving more traffic to Revolt's mobile website, this app would also build brand equity by offering users need to know music content right when it breaks, regardless if it was Revolt content or not. My thinking was to make the design of the app colorful, young, energetic, and most importantly minimal so that the content itself could shine. The swipe animations and digest-style feed would offer familiarity to users already accustomed to Snapchat and Instagram.
Design
Wireframes
User Flows
Specs
Prototype
4. Interactive Microsites for Revolt TV
For specific articles, stories, and events, we made interactive experiences to drive engagement and increase brand equity for Revolt TV. The point was to make a fun, experiential, interactive page that was like nothing seen on the web today. They were meant to be visual ways to tell a story and experience content. Click on the pictures to view the experiences.
5. E! Entertainment Article Detail Page Redesign
E! Entertainment was also looking to redesign their article detail page. This page was their most trafficked page by also accumulating social referrals. I played the role of the UX Designer and helped determine how the page itself would work in the existing framework of E!'s website, and how the end-user's experience would greatly improve by more relevant content placed all around the article. We also created more richly designed, but less invasive ad solutions to make the ads more beautiful and appealing.
Designs
Wireframes
Specs / Instructions (Sample)
Prototypes
6. E! Entertainment CMS for the Article Detail Page.
In order to truly power the new Article Detail Page (ADP) design for E! Entertainment, we needed to add easy-to-use and robust features to the existing CMS, which was a software called Sage. One of the main goals for the new ADP was to modularize its components to allow the editors and writers to create custom and pre-templated layouts for faster article publishing and output. Not only did we want to make it easy, we wanted to make it visual and extremely intuitive at first site, so we can reduce training and adoption delay for quicker results.
Designs
Specs / Instructions (Sample)
Prototypes
7. Revolt TV Article Detail Page Redesign
Revolt TV needed a redesign of the article detail page (ADP). It's the most trafficked site on the website because users mainly enter through the site via a social referral into an article. The idea was to create a clean but edgier look, but also maximize the right rail and bottom area to keep users on the site by offering relevant and personalized content. The ADP required creating different frameworks to offer different looks for featured articles, and it also required an adaptive responsive design to look great across multiple breakpoints.
Wireframes
Specs / Instructions (Sample)
Designs
8. Art Direction & Product Design Projects for Clients
Over the last four years I've had over twenty clients for which I've designed company branding, user experiences for internal software and content management systems, style guides and key artworks to help define and differentiate their brand, and consumer facing digital products. The below designs are just a few examples of the work I've done for these clients.
Thank you.
On your way out, here's some art and music I'm working on for fun.
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